FROM A FORMER RECRUITER TO UX/UI DESIGN: I took the leap seven years ago. Since then, I have been driven to understand the balanced space at the intersection of business and user experience, enriched by UI.
Product designer
Worked with
Smart Europe
The client set a goal of a new eCommerce experience that would make ordering and delivering a brand-new Smart car as easy as pizza. I started as a UX Designer working on Pre-order and later got a design team to lead several flows, such as Pre-order, Finance calculator, and the most complex one—checkout for B2C, B2B, and SME.
Design lead
eCommerce
B2C, SME & B2B
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UX/UI
Design strategy
UX Research
Usability testing
Inex One
I have worked on enhancing a B2B marketplace platform specializing in expert calls and surveys for a Swedish scale-up. Additionally, I implemented a new UX strategy, increased the company's UX maturity, applied agile processes, built a new design system, planned the yearly roadmap, and facilitated the formation of a cross-functional product team.
Product designer
SaaS platform & website
B2B
—
UX strategy
UX Research
User & stakeholder interviews
Wireframing & prototyping
Usability testing
UX workshops
Design system
Volkswagen ID. Buzz
I designed a new charging time simulator for the ID. Buzz and ID. Buzz Cargo vehicles, allowing users to determine which model best suits their needs based on stakeholder interviews and cooperation with DesignOps and UI Designer in a cross-functional team.
UX Designer
Charging simulator
B2B & SME
—
UX Research
Stakeholder interviews
UX/UI
Prototyping & user testing
Konica Minolta
Led a design team for a new eCommerce solution for business printing solution in a cross-functional team, from UX Research with cooperation with Fjord from Accenture, lo-fi wireframing with no prior design system up to leading design reviews with US & European clients, building up hi-fi wireframes and new design system up to successful implementations.
Design lead
eCommerce
B2B & SME
—
Design strategy
UX Research
UX/UI
UX workshops
World of wines
As part of an digital agency, I have redesigned a website that primarily serves as an informational portal dedicated to promoting wine culture in Moravia and Czechia. It also educates the public about wine, featuring information about wine regions, events, and wineries.
UX Designer
Informational portal
B2C
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UX Research
User interviews
Wireframing
Prototyping
Usability testing
Czechitas (nonprofit)
One of my greatest passions is learning, and the best way to learn is to teach others. I began volunteering in programming language workshops, which eventually
led me to teach full-day UX Design workshops for women nationwide, supported by Google Czech Republic.
UX Design lecturer
Workshops at non-profit organization
Women in the Czech Republic
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Full-day UX workshops onsite
Jana Kalna © 2025
