FROM A FORMER RECRUITER, TEST AUTOMATION ENGINEER TO PRODUCT DESIGNER: I took the leap eight years ago. Since then, I have been driven to understand the balanced space at the intersection of business and user experience, enriched by UI.
Product Designer & Design Lead
ꜜ Work (2018 - present) ꜜ
Smart
The client set a goal of a new eCommerce experience that would make ordering and delivering a brand-new Smart car as easy as pizza delivery. I started as a UX Designer working on Pre-order and later got a design team to lead several flows.
Years 2021-2022
Role Sr. Product Designer & Design Lead
Domain B2C & B2B eComm | Automotive
Scope Pre-order, Checkout & Finance calculator
Inex One
I have worked on redesigning a B2B marketplace platform specializing in expert calls and surveys for a Swedish scale-up. Additionally, I implemented a new UX strategy, increased the company's UX maturity, applied agile processes, built a new design system, planned the yearly roadmap, and facilitated the formation of a cross-functional product team.
Years 2022-2024
Role Sr. Product Designer
Domain B2B SaaS | Market research
Scope Full platform redesign
Volkswagen ID. Buzz
I designed a new charging time simulator for the ID. Buzz and ID. Buzz Cargo vehicles, allowing users to determine which model best suits their needs based on stakeholder interviews and cooperation with DesignOps and UI Designer in a cross-functional team.
Years 2022
Role Sr. UX Designer
Domain SME eComm | Automotive
Scope UX Design, Charging time simulator

Konica Minolta
Led a design team for a new eCommerce solution for business printing solution in a cross-functional team, from UX Research with cooperation with Fjord from Accenture, lo-fi wireframing with no prior design system up to leading design reviews with US & European clients, building up hi-fi wireframes and new design system up to successful implementations.
Years 2021-2022
Role Design Lead
Domain B2B eComm | Printing solutions
Scope Redesign, Design system & Design strategy
World of wines
As part of an digital agency, I have redesigned a website that primarily serves as an informational portal dedicated to promoting wine culture in Moravia and Czechia. It also educates the public about wine, featuring information about wine regions, events, and wineries.
Years 2020
Role UX Designer & Researcher
Domain B2C Educational web | Non-profit
Scope UX Research
Czechitas
One of my greatest passions is learning, and the best way to learn is to teach others. I began volunteering in programming language workshops, which eventually
led me to teach full-day UX Design workshops for women nationwide, supported by Google Czech Republic.
Years 2017-2021
Role UX Designer lecturer
Domain Educational UX/UI workshops | Non-profit
Scope Onsite full-day UX/UI workshops
With 8+ years of experience in product design, I enjoy creating solutions that balance user and business-centric needs to meet the expectations of diverse clients, industries and users.
I thrive on collaborating with cross-functional teams across various markets and industries, including SaaS, eCommerce, Fintech, and Automotive. So far, I’ve had the good fortune of working in the German, Czech, American, and Swedish markets.
Hej!
Contact ↗
jana.kalna.ux@gmail.com
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